【USA】

LONDON -- Coming back from holiday and USApicking up a Toblerone at the airport is a time-honoured British tradition.

SEE ALSO: Top 13 worst British candies that deserve a special place in hell

With its sizeable hunks of chocolate and trademark, triangular shape, the spiky Swiss bar has long held a place in the nation's heart.

View this post on Instagram

Recently, though, something happened that immediately caused the tide of public opinion to turn from universal love to total, seething outrage.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Yep: Toblerone changed the shape of their chocolate bar, minimising the chocolate-content by making the gaps between the triangles bigger.

And just like that, the floodgates opened.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

People weren't happy. Comments poured in on Toblerone's Facebook page, Twitter went wild, and a Reddit thread in r/unitedkingdom addressing the altered shape received almost 700 comments.

Someone even brought Brexit into the mix.

This Tweet is currently unavailable. It might be loading or has been removed.

Eventually, the story made the BBC, and it was clear from the "Most Read" section -- on the day of the U.S. presidential elections -- just how passionately people feel about the issue.

This Tweet is currently unavailable. It might be loading or has been removed.

Basically, people feel really, really passionate about this.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Toblerone issued a statement a few weeks back on their Facebook page to explain the changes -- basically, they said it came down to a change in shape or a change in price, and they went for the shape option.

From the looks of social media, though, they may be regretting their decision.

Original image has been replaced. Credit: Mashable

BONUS: Chocolate kebab is all you need

Topics X/Twitter

• Games
• Life
• Tech
• Science
• Shopping
• Digital Culture
• Social Good
• Entertainment

• Wordle today: The answer and hints for April 14, 2025
• A guide to Facebook etiquette after someone has died
• Smurfs game for HoloLens teases Pokémon Go style gaming with more beloved characters
• Twitter just won their fight against the Trump regime over this Anti
• Alienware M16 Gaming Laptop deal: Save $560
• Another 'Blade Runner' Inception Date has come to pass
• John Oliver is buying ads on Fox News again, this time to teach Trump about sexual harassment
• 10 burning questions we have about the 'Thor: Ragnarok' trailer
• The best day to book your flight, according to Google
• Here's how 'Feud' brought '60s Hollywood to life so accurately

• Mark Cuban invests in dating app Hater
• Australian musician Kirin J. Callinan criticised for exposing himself
• How to buy a TV online without losing your mind
• You can now doodle on photos sent to you on Instagram
• The first reactions to Steven Spielberg's 'The Post' are glowing
• Apple quietly removes games mimicking Philippines’ war on drugs
• 'Fantastic Beasts' director defends casting Johnny Depp after allegations
• Weather pattern shift targets East Coast with cold, snow in December
• 'Absolutely: A True Crime Story' is a game about Keanu Reeves stabbing people
• Our office played HQ Trivia together. Here's what we think of it.

• Operation Rock Wallaby rains food down on wildlife hurt by bushfires
• Kylie Jenner showed up at some kid's prom and everyone lost their mind
• So much for Equal Pay Day: Google accused of 'very significant' pay discrimination
• Alicia Keys' son is an incredible beatboxer. What else did you expect?
• The best day to book your flight, according to Google
• Sanrio fans rejoice! There's a new cafe where you can gorge on Hello Kitty sweets
• These images show the spectacular results of a star being born
• Bella Hadid seems to think Postmates involves going outdoors with a giant plate of deviled eggs
• Best Apple deal: Save $60 on the Apple Watch SE
• And Peggy: MLB team's sneaky 'Hamilton' joke is a pitch

• The Anatomy of Liberal Melancholy
• Teen has truly multilayered response to shady nude photo request
• Global online game offers clues about why we get languages so very wrong
• How breast implants nearly derailed a UFC bout
• Bomb Envy
• Twitter just won their fight against the Trump regime over this Anti
• One kitty's cuddly nature proves that not all cats are total jerks
• Here's how 'Feud' brought '60s Hollywood to life so accurately
• Keeping Hope Alive
• Tomi Lahren sues Glenn Beck for control of her Facebook page (and wrongful termination)