If you want to995 Archivesa creator, I have great news for you: There are plenty of jobs.
Creators are now the fastest-growing job segment within the digital economy. According to a new study from by the Interactive Advertising Bureau and written in conjunction with Harvard Business School professor emeritus John Deighton (and first reported by Axios), creator jobs grew 7.5 times in four years. Total job opportunities for creators grew from 200,000 in 2020 to 1.5 million in 2024. Creators now make up one out of every ten full-time, internet-dependent jobs.
How does the IAB define a creator? "Someone who produces original content, often with a specific skill, passion, or expertise at the core. Their value comes from what they show — whether it’s knowledge, creativity, or entertainment. Their audience follows them because they consistently deliver engaging, high-quality content that provides intrinsic value."
The report also states: "This remarkable growth stems from three key factors: 1) the shift of ad budgets to digital platforms, streaming services, and online publishers, 2) the ease of creating and distributing digital content, and 3) the rise of a more professionalized creator economy," the report states."
And the digital economy isn't showing signs of slowing down, according to the report. In fact, the IAB claims it's the fastest-growing and leading driver of U.S. GDP growth, valued at $4.9 trillion.
Leora Kornfeld, principal research consultant and co-author of the study, told Axios that this is at least in part due to more consumer choice enabled by the internet and social media.
This comes as more and more people want to become influencers. According to a 2023 Morning Consult survey, 57 percent of young people want to be influencers. The same survey found that even 41 percent of adults would choose influencing, too.
Topics Creators
Renegade squirrel almost dies in Olympics snowboarding competitionAmazon opens waiting list for home surveillance droneHow to lock photos on iPhoneThe most interesting part of the 'Gossip Girl' reboot is its social media campaignHow Bachelor Nation’s favorite data scientist tracks everything from screen time to dress colorsHow to lock photos on iPhoneWhat would parents do to their kids if they ridiculed a senator?Logan Paul says he's going to fight YouTuber KSI in boxing matchMars probe records a big hourAmazon wants to put a massive Echo on your wall, report claimsThe 10 best HBO Max originalsTessa Virtue and Scott Moir watch a montage of their 20CDC reports increase in HIV diagnoses among millennials in U.SLooks like Kylie Jenner might be giving up on Snapchat with everyone elseGoogle Meet can now translate speech and turn it into captions on the flyAmazon makes halfRobot vacuum meets its worst nightmare: A spring door stopTessa Virtue and Scott Moir skate on Olympic ice for the last timeYou can spend Halloween with Dewey Riley at the original 'Scream' houseMichael B. Jordan responds to tweet about him living with parents Yahoo hack could have affected billions of accounts, former exec claims You can now use the Samsung Galaxy Note7 on planes in India Trump jokes about kicking non Could José Fernández win the Cy Young Award? There's a case to be made. Google’s Tilt Brush will soon create windows from VR into reality Philippine president compares himself to Hitler in his latest offensive comment The iPhone is your karaoke mic in tvOS 26's Apple Music Sing An iPhone hack can now be cashed in for $1.5 million Bye, bye, Rosetta: The best moments from the spacecraft's historic mission MLB sees first tie game in a very, very long time London is trying to find Britney Spears' Instagram crush Richard Sherman just threw some serious shade at the NFL 7 questions to ask before switching cell phone carriers Luke Cage is Marvel's most vital hero yet Student invents genius kitchen gadget to help people with 1 arm First look at the sweet new 'Rogue One' Star Wars toys coming out Not an illusion: Lady Gaga to headline Super Bowl halftime show in 2017 Here's a stunning pup portrait Snoop Dogg painted for his BFF, Martha Stewart 'Loosely Exactly Nicole' gives us new friendship goals Congratulations to Taylor Swift, whose friend, Blake Lively, had a baby
3.4094s , 10113.1015625 kb
Copyright © 2025 Powered by 【1995 Archives】,Pursuit Information Network