【Interracial | Adult Movies Online】

When talking about the future of the Huffington Postbrand,Interracial | Adult Movies Online editor-in-chief Lydia Polgreen points to the homepage "splash" following the news that Bill O'Reilly had been let go from Fox News.

"BILLY ON THE STREET" blared the headline in big, red letters.

Original image has been replaced. Credit: Mashable

That's a sensibility that Polgreen wants to not just keep but expand. On Monday, the Huffington Postis rolling out its biggest redesign ever and first-ever rebrand — and its biggest move since the exit of cofounder and namesake Arianna Huffington.

And about that namesake role. The media company will now call itself HuffPost, and it's got a new logo and website to go along with the new name.

The new website keeps the classic "splash" homepage and three-column setup, but cleans up the top. It looks more like a modern website as opposed to the older design that Polgreen notes was part of the site's original homage to the newspapers it was designed to imitate.

Original image has been replaced. Credit: Mashable

Not only is the splash still there, get ready to see it elsewhere.

"This is a fun way for us to take what we see as our voice and users see as our voice and take it off platform," said Julia Beizer, HuffPost's head of product.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The redesign comes a little more than eight months since Arianna Huffington left the publication that she started in 2005. Under her leadership, the website grew into a major digital media destination, winning a Pulitzer Prize and eventually selling to AOL for $315 million in 2011.

Huffington's reign wasn't without its problems. The website struggled to turn a profit (an issue that continues to dog digital media startups), while the company's reliance on unpaid bloggers and its internal culture faced plenty of critiques.

Now, HuffPostis in the midst of a transition period. The website, now technically owned by Verizon (after it bought AOL), announced in December the appointment of Polgreen, then a well-respected veteran editor at the New York Times.

Since taking over, Polgreen has emerged as a strong public face for the publication while also pushing it forward. The website was (and in many ways still is) openly left-leaning with a heavy dose of coastal elites writing for it, but Polgreen has said she hopes to appeal to a broader audience — yes, even Trump voters.

The redesign, Polgreen said, is meant to hang on to the voice and sensibility of HuffPostwhile taking it forward. The website first found popularity in the era of search engine optimization, best known for satisfying Googlers asking things like "What time does the Super Bowl start?"

Now, digital media has transitioned to social media, where HuffPostremains a major player — particularly on Facebook, where it often tops Newswhip's monthly rankings.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Along with its new website and name, HuffPost has a new logo. Goodbye H, hello slash. It's meant to symbolize that HuffPostisn't your basic news website. The color is also undergoing a slight tweak.

"So what sets us apart? It's that editorial voice, and so when we're trying to figure out how to show that in logo form... we came back to the idea of a slash, it leans forward, literally," Beizer said.

---

Featured Video For You

---

This personal helicopter is the motorcycle of the sky

---

• Digital Culture
• Science
• Entertainment
• Shopping
• Deals
• Life
• Games
• Tech

• The Moleskines Have Arrived! by Sadie Stein
• Internet giants on net neutrality repeal: please don't do this
• 'Fawlty Towers' fans, rejoice: John Cleese is returning to the BBC for a new sitcom
• 'Girlboss': Yet another show about an entitled millennial, blerg
• A Week in Culture: Matthew Specktor, Writer and Editor by Matthew Specktor
• The cast of 'Silicon Valley' is totally divided on Snapchat
• Paul Walker's mom to Vin Diesel: 'You lost your other half'
• Jimmy Kimmel rips into United Airlines with parody vid
• Chez Panisse Menus by Patricia Curtan
• Summer movie preview: What to watch if you want to feel a chill down your spine

• Hayley Kiyoko on connecting artistry and identity
• Influencers have become a vital source of information on the crisis in Sudan
• Airbnb says it's down to play by the rules in Australia, as regulation looms
• Apple's new Mac Pro may be coming in September
• Super colossal holes in Antarctic ice demystified by scientists
• Fifth Harmony's Lauren Jauregui arrested for possession of marijuana
• Queen Cersei strikes down Donald Trump with 1 thunderous tweet
• 'Driver Appreciation Day' is the latest gig economy stunt
• Elon Musk says Tesla pickup will look like it 'came out of a sci
• 'Big Little Lies' Season 2 is back to make Wife Guys of us all

• Francine Prose on 'My New American Life' by Thessaly La Force
• Model shares photo of her cellulite on Instagram to show 'how bloody natural it is'
• StubHub finally gets social
• Kendrick Lamar reveals the tracklist for his new album, which features Rihanna and U2. Yes, U2.
• Wassailing by Robin Bellinger
• Kendrick Lamar reveals the tracklist for his new album, which features Rihanna and U2. Yes, U2.
• Amazon pushes Prime Video in its fastest growing market with new partnerships
• The Zuckerberg manifesto in action— Facebook launches first 'Communities Summit'
• Timm Kölln on ‘The Peloton’ by Peter Conroy
• Airline mistakenly priced Mac Pro at a whopping $4,000 discount

• Unhuman Resources
• United Airlines lost $800 million in value (but got some of it back)
• Amazon pushes Prime Video in its fastest growing market with new partnerships
• This is how inaccessible tech was for blind people 20 years ago
• Daniel Sada by Francisco Goldman
• People totally freaked out about this fireball in the sky
• Seth Rogen's North Korea tweet is too real
• It's official: Samsung Bixby won't be ready for the Galaxy S8 launch
• Win Tickets to BAM’s Artist Talk! by Sadie Stein
• Facebook Messenger now has 1.2 billion users