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Starbucks wants customers to drown their end-of-year sorrows in steaming cups of liquid sugar.

On Friday the coffee retailer launched 10 Days of Cheer990 Archives a program that offers free tall espresso beverages to customers who visit a "Pop Up Cheer Party" at a participating Starbucks.

SEE ALSO: Starbucks just liquified the grossest holiday food Original image has been replaced. Credit: Mashable

From Dec. 23 through Jan. 2, parties will take place from 1-2 p.m. in 100 Starbucks locations across the U.S. The company will announce a new set of stores each day on its Starbucks Cheer website.

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The 10 Days of Cheer program excludes Dec. 25, so those hoping to order special edition espresso drinks on Christmas day will have to pay full price.

While you're there, might we suggest the absurd Fruitcake Frappuccino?

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Starbucks holiday cups are here and America gets some much-needed feels

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