There's no such thing as bad publicity,Kelly the Coed 1 (1999) right?
That, it appears, is how Elon Musk views his Twitter shenanigans in relation to his other company, Tesla.
During an earnings call Wednesday, an investor asked Musk how he planned to mitigate brand damage to Tesla, inflicted (according to some polls) by Musk's recent political influencing and controversial tweets.
Musk gave an interesting answer. "Let me check my Twitter account," he said. "I've got 127 million followers. It continues to grow quite rapidly. That suggests that I'm, you know, reasonably popular. I might not be popular with some people, but for the vast majority of people, my follower count speaks for itself. I'm the most interacted social media account, maybe in the world, but certainly on Twitter."
Musk is right about the follower count on his Twitter account increasing fast. But he doesn't seem to be aware – or he intentionally brushes aside – the fact that his recent actions on Twitter, including re-instating extreme right-wing accounts on the platform, amplifying conspiracy theories, banning journalists from Twitter for no good reason, and abruptly changing the rules on Twitter to the detriment of third-party developers (to name a few), are demonstrably hurting Tesla's brand.
It also appears that Musk wants us to think that there's little or no ego involved in this. His use of Twitter, he seems to be saying, is just another way to get people to buy Tesla cars. "I think Twitter is an incredibly powerful tool for driving demand for Tesla, and I really encourage companies of all kinds, automotive or otherwise, to make more use of Twitter, and to use those Twitter accounts in ways that are interesting, and informative, and entertaining, and it will help drive sales, just as it has of Tesla," he said.
While bragging about his Twitter follower count during a Tesla earnings call is cringy in itself, Musk's often petty behavior on Twitter (in one case resulting in a lawsuit) shows that his use of Twitter is more than a cold, calculated way to drive Tesla sales. Instead, it's often Musk's unfiltered thoughts that turn into tweets, and some of those tweets, such as the infamous "funding secured," tweet, have the potential to cost Musk and Tesla billions of dollars.
This Tweet is currently unavailable. It might be loading or has been removed.
It helps Musk's case that Tesla's quarterly revenue was better than expected, having risen to $24.32 billion (compared to $17.72 billion in the same period last year). Income rose to $3.69 billion, a 59 percent year-over-year increase, though shy of analysts' estimate of $3.8 billion.
But Tesla investors are getting weary of Musk's focus on Twitter, both in terms of throwing money at it, and spending time on it, and a massive decline in Tesla stock price isn't helping, either. Even if Musk's follower count keeps rising, should Tesla's business start to suffer, Twitter's "gigantic net value," as Musk put it, will be called into question.
Topics Elon Musk
Redux: No Human Tongue by The Paris Review2024 movie preview: From 'Mean Girls' to 'Joker: Folie à Deux' and moreRedux: Collapse Distinctions by The Paris ReviewWhat is TikTok's 'orange peel theory'?Organic Video by The Paris ReviewThe Review’s Review: A Happy Pig by The Paris ReviewThis Year’s PrizewinnersThanksgiving with John Ehle by Valerie StiversApple Watch no longer has the blood oxygen featureBest free online courses from UC BerkeleySamsung teases 'Galaxy Ring' at Unpacked event. Is Oura in trouble?TikTok is criticizing young girls who shop at Sephora. They're missing the point.“Daddy Was a Number Runner” by Deesha PhilyawHarvest Moon by Nina MacLaughlinA Philosophical Game: An Interview with Saul Steinberg by Lauren KaneBest free online courses from UC BerkeleyNancy with the Laughing Face by The Paris ReviewThe best Samsung Galaxy S24 Ultra preorder deals you can get right nowAll You Have to Do Is Die by Rowan Hisayo BuchananAll You Have to Do Is Die by Rowan Hisayo Buchanan Vimeo is finally giving filmmakers the ability to upload (and sell) their 360 videos Shameless dog farts incredibly loud next to his stunned owner Brilliant ad shows the impact of Japan's tsunami of 2011 that killed tens of thousands Trevor Noah turns Ben Carson's slaves were 'immigrants' comment into an Oscar movie There's a new British TV streaming service, but don't get too excited How a drone helped firefighters battle a blaze in New York City Kristen Stewart shaved her head and we're all just so happy for her Facebook hosts 24 Here's the terrible reason even married people are having less sex J.K. Rowling reminds us all of Donald Trump's remarks about women Trump's favorite techie thinks there should be 'more open debate' on global warming FBI director says 'there is no such thing as absolute privacy in America.' Welp. Finally, a dating app for finding people as lazy as you are Lessons for surviving the Trump presidency I learned from actual horror movies The messed up way Hollywood taught Amy Schumer to love her body Hillary Clinton tweets an empowering message to young girls everywhere You need to see this painstaking Lego recreation of a classic March Madness shot 7 influential feminists share the most powerful thing about being a woman These photographers' proposal photo will blow your mind Rhino killed for its horn inside French zoo; rare old African elephant killed too
0.8573s , 10138.1328125 kb
Copyright © 2025 Powered by 【Kelly the Coed 1 (1999)】,Pursuit Information Network