【Secret Confessions (2025) Week 8 Highlights Episode 46】

Lego Life is Secret Confessions (2025) Week 8 Highlights Episode 46a new Instagram-style photo-sharing network built with kids in mind. Lego calls it “An app full of cool stuff. An app full of your cool stuff," and it provides something for kids that didn't exist before: a social network to share photos of Lego creations.

The app (available on the App Store and Google Play) is built around having a safe experience for kids, starting with the on-boarding process. Kids can create an account in the app, but it asks for a parent's email address. The parent then gets a message that confirms the child's age and gender, activating the account.

SEE ALSO: Google launches Toontastic 3D, a new app for kids to animate with

Another security measure: kid members can't use their real names; instead, usernames are a randomly generated combination of three words (e.g. LadyGutsyPiano). Kids can also create avatars, but the options are limited to what Lego provides.

When a kid first starts using the app, it shows them images of Lego creations from random users as well as some from Lego itself. Following other users is as easy as tapping or clicking, and once kids choose a few, the feed will help steer you to content that it thinks you might like.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

The app heavily moderates user interactions. For instance, users can only comment on other users' posts with emoji, selected from the custom Lego emoji keyboard, which is far more limited than the regular emoji keyboard (notably, there is no poop emoji). On official Lego posts, however, users can comment normally (i.e. with words).

To help keep things rated G, Lego says it employs “highly trained moderators” to vet every post and comment on the network to make sure they're age appropriate. For the photos themselves, each one also needs to be Lego-related (no cat pics, please). Photos may not link to other websites or show real people.

Original image has been replaced. Credit: Mashable

Unlike other social networks, Lego Life doesn't depend entirely on user-generated content. Lego posts a lot of its own conttant, from challenges to photos of cool Lego projects.

"The network is fulfilling a demand. I like the spirit of it and would let my seven-year-old join, though I’m a bit wary of the open commenting on Lego-created content," said Mashable Tech Editor Pete Pachal, father of two. "On the kid commenting, I personally would prefer to see it more like Facebook reactions: a smaller set of emoji reactions, rather than comments. Using Lego emoji will probably result in every comment becoming a rebus puzzle."

Software for kids is a growing market, but the space has huge challenges. Apps have to appeal to both parents and kids, and have safety measures built in for parents to feel comfortable using it. The Lego Life app is well made in this regard, and puts safety first even if limiting functionality a bit. Not everything about it is awesome, but the first step is pretty great.

---

Featured Video For You

---

A former physics student uses education to combat Islamophobia in America

---

• Tech
• Digital Culture
• Life
• Science
• Social Good
• Deals
• Entertainment
• Games

• Momentive’s Hundred Days
• What's new to streaming and theaters this week: Barbenheimer to 'They Cloned Tyrone'
• And the Pantone Color of the Year Is… by Sadie Stein
• Reddit tricks an AI into writing about a fake World of Warcraft character
• Firing Lines
• Thoreau and the iPad by Dannie Zarate
• What We’re Loving: Racetrack Murals, Lovers, A Child’s Christmas in Wales by Sadie Stein
• NBA partners with Clear to screen fans for COVID
• Retirement, Brought to You by Prisons, Inc.
• Perseid meteor shower 2023: How to see them

• China’s CATL files for secondary listing in Hong Kong to fund expansion · TechNode
• iPhone 16e to feature A18 chip with TSMC’s 3nm process and custom 5G chip · TechNode
• ByteDance denies hiring former Honor CEO Zhao Ming for smartphone business · TechNode
• Former Cainiao Group CFO joins Ant Group as new CFO · TechNode
• Huawei and electric car partner start development of two new models · TechNode
• Xiaomi announces the upcoming launch of its first AI PC · TechNode
• BYD to recruit 20,000 factory workers in China as part of Q1 hiring spree · TechNode
• Xiaomi CEO Lei Jun’s live stream suspended on Douyin for streaming while driving · TechNode
• Oppo Find N5 to integrate DeepSeek
• 51job to IPO in Hong Kong in first half of 2025, with over 200 million users · TechNode

• Shave the Billionaire
• Harry Potter Looks Different, and Other News by Sadie Stein
• Listen to Garrison Keillor, Iris Murdoch, and William Styron! by Sadie Stein
• Facebook freezes Venezuela president's page for sharing COVID misinfo
• It’s a THAAD, THAAD, THAAD World
• Michael Cera's Allan is 'Barbie's sly secret weapon
• 'They Cloned Tyrone' ending explained
• Tragic, Indeed by Sadie Stein
• This Is Not a Blip
• Did 'Barbie' cut a romance between Ryan Gosling's Ken and Weird Barbie?

• Dendrophile Diplomacy
• NBA partners with Clear to screen fans for COVID
• TikTok's algorithm sends users down a far
• Perseid meteor shower 2023: How to see them
• Joe Ricketts, Media Destroyer
• Gchatting with George Saunders by Katherine Bernard
• 'Barbie' robbed us of another iconic Ryan Gosling Ken moment
• Parler forced to explain 'free speech' to angry users
• Unions in Space
• Are 'Oppenheimer' and 'Dune' the same movie?