【1990 Archives】

Proving once again it has no shame990 Archives Instagram has announced "face filters," its own blatant copy of Snapchat's lenses.

If you've used Snapchat's selfie lenses to add dog ears or a flower crown on top of your selfies, you'll be right at home with face filters because the new ones rolling out are very similar.

SEE ALSO: Snapchat's 10 most popular lenses of 2016

Accessing face filters in Instagram works the same as selfie lenses in Snapchat. Swipe right from the feed or tap the "Your Story" icon in the upper left of your feed to launch the Stories camera. Then you can either press and hold on your face or tap the face filters icon.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Face-tracking appears to be solid and on par with Snapchat lenses, but honestly, they're nothing really special at this point. If you've used other augmented-reality lens apps like Snow you'll have already seen the dozens and dozens of different animal filters out there.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

But I suppose if you've never used Snapchat's selfie lenses or couldn't figure them out, sure, why not? Now mom and dad can get adorbs bunnifying themselves, too.

Here's what the filters look like:

Bunny rabbit

Instagram face filters are live and they look familiar... pic.twitter.com/TR2F1SFy3O

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Koala

🐨 pic.twitter.com/12XUIs7oXo

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Flower crown

Leaf crown pic.twitter.com/ciPi62cTZS

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Nerd

🤓 pic.twitter.com/x5RIjXF8tx

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Butterfly crown

Butterfly crown pic.twitter.com/at1lb4lqMz

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Ice tiara

Some kinda ice tiara pic.twitter.com/Wy0Mxgx6gv

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Blue feather crown

Blue feather crown pic.twitter.com/AYUHU0LQp7

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Face glow?!

Not sure what this is. Beautify?! pic.twitter.com/HZRxMYf8PN

— Raymond Wong 📱💾📼 (@raywongy) May 16, 2017

Unoriginal as Instagram's face filters are, there's no doubt in my mind they're gonna be a hit. Instagram and Facebook's blatant copying of Snapchat's core features is sad (can't they think of anything new?), but it a strategy that works.

Last month, Instagram announced it has 200 million daily active users using its Stories feature -- more than the entire daily active user base of Snapchat. It's nothing shy of impressive and only proves how sticky Instagram is.

It might seem like Instagram has aped so many of Snapchat's features that there aren't any left to copy. But we're not at the end of the story yet: Many are predicting we'll soon see Instagram's own version of Snapchat Spectacles.

---

Featured Video For You

---

---

Topics Augmented Reality Facebook Instagram

• Tech
• Life
• Science
• Games
• Deals
• Entertainment
• Shopping
• Social Good

• No Time for a Negative Peace
• This is the fattest of the extremely fat bears
• Best Garmin deal: Save over $100 on Garmin Forerunner 955
• NYT Connections hints and answers for May 10: Tips to solve 'Connections' #699.
• Amazon Prime Grubhub deal: Save $10 off orders of $20 or more
• 'The Last of Us' Season 2, episode 5: The spores are here!
• Shop Owala's Memorial Day Sale for 30% off tumblers
• Your 'wrong person' texts may be linked to Myanmar warlord
• Hidden Siri Commands and Unusual Responses
• This is the fattest of the extremely fat bears

• Trump Rat pops up close to the White House
• Apple might give us a hardware surprise in time for Christmas
• 'The Hardy Boys' Review: Hulu mystery series is extremely fine.
• Beloved author Terry Pratchett's dying wish to steamroll his hard drive fulfilled
• J.K. Rowling's latest Donald Trump burn is brutally effective
• The internet roasts the New York Times Opinion section with memes
• Snag these tech gifts and don’t touch a thing at Sam’s Club with curbside pickup
• Hinge rolls out new features including Roses. Yes, like 'The Bachelor'.
• Adorable dad stranded by Harvey tags along to daughter's grad school classes
• Woman's nasty tweet about an engagement ring sparks a debate about whether size really matters

• Best Apple deal: Save $19 on AirTag 4
• 10 Tech Predictions for 2017
• 10 Tech Predictions for 2017
• The 10 Most Anticipated PC Games of 2016
• Best iPad deal: Save $132 on Apple iPad (10th Gen)
• Best robot vacuum deal: Save $140 on roborock Q7 Max Robot Vacuum
• Watch how an old Venus spacecraft tumbled before crashing to Earth
• The fat bears are already extremely fat
• Ryzen 5 1600X vs. 1600: Which should you buy?
• NYT Connections hints and answers for May 18: Tips to solve 'Connections' #707.

• How to Easily Make iPhone Ringtones Using Only iTunes
• Boeing's new VR simulator immerses astronauts in space training
• Today's Hurdle hints and answers for May 12, 2025
• The Baffler’s May Day Round Up
• Is it 'Thunderbolts*' or *The New Avengers'?
• Best robot vacuum deal: Save $200 on Eufy X10 Pro Omni robot vacuum
• Astronomers saw one galaxy impale another. The damage was an eye
• Against Fear
• NYT Strands hints, answers for May 5
• Mary Shows Up