Netflix,yoga pants sex videos and Amazon are aggressively looking at Bollywood and local content for their video streaming services.
SEE ALSO: Amazon launches Prime service in India to woo customersNetflix launched its service in India, along with over 100 other regions earlier this year. The company made its intentions with the Indian market clear very early on when it snapped rights for Quashik Mukherjee’s nerd comedy Brahman Namanat Sundance, and released it globally in July.
Over the weekend, the company said that standup comedian Vir Das will have his ownNetflix Original Comedy Special. Das will be the first Indian to get his own Netflix Original series, joining the ranks of Aziz Ansari, Louis CK, Russel Peters and others.
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Earlier this year, Netflix also partnered with Phantom Films, an Indian film production and distribution company to make an English and Hindi adaptation of ‘Sacred Games’ by Indian author Vikram Chandra.
Though Amazon’s Video movies and TV shows streaming service hasn’t launched in India yet, it is talking with Bollywood studios for licensing their content. It recently partnered with Vishesh Films, one of India's largest film production houses in India, to acquire exclusive digital access to all of its 53 titles.
"We have given the digital rights of our entire library of 53 films to Amazon. It’s a very big size deal and will include the rights of our upcoming projects as well," Mukesh Bhatt, co-owner of Vishesh Films told Economic Times.
Amazon is aggressively expanding its e-commerce business in India, often trading tentpole position with Flipkart, India's largest ecommerce company. Earlier this year, Amazon CEO Jeff Bezos announced that his company will be investing an additional $3 billion in India, taking the company's total investment in the country to more than $5 billion. The company is reportedly planning to invest as much as $300 million in producing original content for India.
"India is one of the few large markets that is still growing at seven percent, so they have to look at India. There has always been a section of people with good broadband connectivity who have invested in online streaming services instead of waiting for their favorite movie or TV show to air on any particular TV channel. How large that section has grown remains to be seen, but a market certainly exists in India," Ashish Pherwani, Partner and Head of Advisory, Media and Entertainment at EY told Mashable India.
Apple may feel like the odd wheel among the three, but the company has shown interest in India in the recent months. During his maiden visit to India as Apple CEO, Tim Cook visited Mehboob Studio, one of India’s iconic production houses, and later hung out with Bollywood starsShahrukh Khan, Aamir Khan, Amitabh Bachchan and attended a private dinner party with several more.
"We are looking at it from a cultural point of view; we are looking at media and how people are consuming media and entertainment; we are looking at different services that people use; we are looking at 4G; we are looking at how we can tap in to the huge technical talent that's here," Cooksaidat the time.
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