The Exploring The Jungle Between My Wife’s Crotchwholesome, all-American tradition of drunken Texas fraternity parties just got even more American: they're now part of a corporate marketing ploy!
A new report from The Houston Chroniclelays bare a genius if somewhat troubling user acquisition scheme by dating apps Bumble and Tinder. These companies are entering into exclusive contractual sponsorships with fraternities, giving the frats swag and cash to require their party-goers to download and sign up for the app at the door to get in.
It's a strategy that funnels college students, who comprise that crucial 18-24 year old demographic, into becoming new users — that is, if they want to get into the party.
As the Chroniclereports, once the frats sign an agreement, they become either a "Tinder house" or "Bumble house"; the contracts are app-exclusive. One student said that fraternities even get cash bonuses based on the amount of new users they sign up. Hooray!
It's not clear how widespread these agreements are, but the Chroniclereports that the brands were present recently across fraternity parties at the University of Texas at Austin, and talked to students and dating app representatives who confirmed the partnerships. Other students have confirmed attending sponsored parties at Oklahoma University, Tulane University and Northwestern University.
SEE ALSO: What people really mean when they identify as sapiosexual on dating appsHere's how it works: a partygoer walks up to a frat aligned with Tinder (always a good start to the night!). A brother asks the party goer if she, or he, (but let's be honest, she), has a Tinder U profile (that's Tinder's college-specific app). If she does, great! Head right inside for all the beer-stained carpeting you desire. If the person does not have a profile on the app, they're directed to scan a QR code, which prompts them to download the app and create a profile. Voilà, new user acquired! This policy goes for all attendees, even if they're in a relationship.
One way the frats enter into these agreements is through the dating apps' "brand ambassadors." or college students who have "marketing internships" with the apps. The students get "work experience," the apps get partnerships and new users. No problems there!
College students are extremely valuable potential users for these frats. People aged 18-22 are a desirable demographic for most products. But that's especially so for apps like Tinder and Bumble, where people in this age group have the potential to use this product through college and beyond.
The fraternities' Tinder/Bumble arrangement just makes sense. Dating apps and fraternities are both working to scrub their reputations as unsafe places for women filled with rogue penises and disrespect. It's truly match made in heaven...or at least a fraternity basement.
Previous：The Right to Radiance
Next：Fresh Hell
The Conversion of Gucci Mane
Mobile World Congress has been canceled due to coronavirus fears
Netflix, YouTube are taking over your TV set, according to Nielsen
Marvel will punish 'X
Feminists of the Basque Country
This 'Simpsons' quote was looped for 4 hours by a TV station and it will melt your brain
Hands on with the Galaxy Buds+: The AirPods Pro have some competition
This 'social media' app full of bots constantly complimenting you is intensely bizarre
Dendrophile Diplomacy
Ken Jeong on his ‘breakthrough role’ in ‘The Office’ and Steve Carell's genius
Mapping the Face of War
Plastic surgery photos and records exposed in unsecured database
Cakes that look like succulents are the best way to eat your greens
YouTube TV subscribers can't do this in the App Store anymore
The Lying Game
Apple, just pay workers for the time you spend searching their bags
People are trolling United Airlines with these brutal new slogans
The broom challenge may be sweeping the nation, but it's not actually as cool as you think
Alliance Against Progress
15 inspirational 'Harry Potter' quotes to live by
Samsung has phones that bend, stretch and fold in every possible wayLAFC vs. Columbus Crew 2025 livestream: Watch Concacaf Champions Cup for freeOscars honors Quincy Jones with lively performance of 'Ease On Down the Road'Adrien Brody wins Best Actor for 'The Brutalist' at the 2025 OscarsShark VACMOP Pro deal: $59.99 at Amazon'End DEI portal' will accept complaints from the publicApple announces the M3 iPad Air with Apple IntelligenceNYT Connections hints and answers for March 4: Tips to solve 'Connections' #632.Best earbuds deal: Save 26% on Soundcore Space A40 noiseBest portable power station deal: Get the Jackery Explorer 300 for 35% off at AmazonBest Apple deal: Save $30 on Apple Pencil ProApple announces the M3 iPad Air with Apple IntelligenceReal Madrid vs. Atletico Madrid 2025 livestream: Watch Champions League for freeSamsung has phones that bend, stretch and fold in every possible wayBest air purifier deal: Save $49.99 on the Coway Airmega 100 air purifierLogitech Brio 101 webcam deal: $24.99 at AmazonBest earbuds deal: Save 33% on Beats Studio Buds'Anora' ending, explained: Sean Baker and sex workers share their thoughts'End DEI portal' will accept complaints from the publicSamsung The Frame deal: Get up to 40% off at Samsung 9 thrilling 2023 space launches to look forward to Romania vs. Ukraine 2024 livestream: Watch Euro 2024 for free How to disable Live Photos on iPhone Jess Wade is creating inclusion in STEM, one Wikipedia page at a time Huawei’s first triple 5 social media apps everyone is talking about in 2024 NASA Artemis spaceship's new moon images are really eerie Apple's devices are about to get super NASA Artemis spaceship snaps stunning view of moon orbiting Earth Japan gives $2.4 billion in incentives to Toyota and more for battery making · TechNode Li Auto profits halved by price war, braces for more headwinds · TechNode Wordle today: The answer and hints for June 17 Huawei to unveil triple foldable phone on September 10, same day as iPhone 16 launch · TechNode China’s Xpeng Motors planning EV production in Europe · TechNode Intel debuts Core Ultra 200V series processors, Lenovo to unveil new AI Slovenia vs. Denmark 2024 livestream: Watch Euro 2024 for free 'Inside Out 2' scores biggest box office opening day of 2024 Astronomers see exoplanet caught in a disastrous death spiral iOS 18's vocal shortcuts can give Siri a new name iOS 18: 4 'Apple Intelligence' features you won't see until 2025
2.807s , 8223.1796875 kb
Copyright © 2025 Powered by 【Exploring The Jungle Between My Wife’s Crotch】,Pursuit Information Network