Technology is Watch Peaky Blindersoften viewed as a contributor to our culture's epidemic of loneliness and isolation, but one company is trying to prove the opposite. Ageless Innovation's meowing "cats," wagging "dogs," and chirping "birds" have lifted the spirits of many seniors, with numerous state-sponsored programs funding the interactive, animatronic pets for veterans and those in hospice care. Three Washington, D.C. wards recently began distributing the Joy for All Companion Pets to residents 60 and older.
Ted Fischer, CEO and co-founder of Ageless Innovation, tells Mashable that the comfort and contentment seniors receive from the robots is not just anecdotal.
"Multiple clinical studies from AARP, UnitedHealthcare, and other trusted sources have shown that the introduction of [robotic] companion pets helps to improve the quality of life for older adults as it relates to depression and social isolation," Fischer says. "In a study conducted in late 2024 on behalf of New York State Office for the Aging, 93 percent of [robotic] pet recipients reported increased feelings of joy and companionship as the result of receiving the pet."
The idea for furry 'bots that can respond to their owners with purrs, barks, songs, and heartbeats — and don't require walking, feeding, or emptying litter boxes — came a decade ago from employees at toy giant Hasbro. In 2018, the team behind the Joy for All line spun out from Hasbro to form Ageless Innovation, eventually distributing over 700,000 pets in 30 countries.
The two companies still collaborate closely, with Ageless Innovation holding the exclusive license for reimagining Hasbro's games for older adults. But it's the Joy for All pets, with there three different varieties of cats, two breeds of pups, and a Blue Bird and Cardinal to choose from, that have resonated the most with their target audience.
It isn't only the pet owners benefiting, Fischer says, but also younger relatives and home care nurses.
"Ultimately, caregivers are happier when their loved ones are happy," says Fischer.
While many have been introduced to the pets via programs like the New York Office for Aging, they can be purchased by anyone at JoyforAll.com and on Amazon. Fischer notes that individual bonding with the pets is a personal matter, with some taking to them at first sight.
"We have seen that many recipients immediately take to their new pet, giving him or her a name and telling stories about a pet they loved in the past," Fischer says. "The simplicity of the technology allows for immediate bonding with most recipients."
Topics Robotics Social Good Accessibility
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