【Randy Spears Archives】

Source：Pursuit Information Network Editor：Science Time：2025-06-27 00:10:53

Family friendly isn't exactly the first thing to come to mind when you think of Hooters.

But the company,Randy Spears Archives which is opening more than 30 new outlets across Asia, plans to change that -- with the help of a new image.

SEE ALSO: Hooters Ball Girl Accidentally Ruins Baseball Play

According to Neil Bailey, the president of Hooters Asia, he wants the new outlets in the region to have a "family restaurant experience."

The term "Hooters Girl" has long been associated with skimpy tops and short skirts, but they might look a little different in Asia.

In the Jakarta outlet for example, the company is working on a new uniform that will feature longer skirts, higher necklines and thicker stockings.

The director of Destination Eats, the franchisee leading the roll-out, told Mashable that the brand understood the "sensitivity" of the local market.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"As an international brand, we understand the importance of balancing consistency of the brand with a sensitivity to the local markets," Arun Ratnaa, Group Marketing Director said.

Addressing the point made by Bailey, Ratnaa said instead that the group aimed not specifically to make the chain more family-friendly, but rather more of a "great place to be for everyone."

The outlet has a Halal menu that has a selection for kids included, and the restaurant is decked out with high chairs and booster seats.

It also has a no-smoking rule and has no age restriction.

View this post on Instagram

These modifications have received the thumbs-up from Hooters' headquarters.

“Hooters of America was worried [that modifications would dilute the brand] but we didn't have to take long to convince them," Bailey said.

But whilst Hooters might have been able to convince their American counterparts, it might take a bit more convincing for people to come round to the idea of Hooters as a family restaurant.

UPDATE: April 26, 2017, 11:54 a.m. SGT Destination Eats' quotes added

Featured Video For You

Iconic high school film ’Mean Girls’ was almost way raunchier

Previous：Virtual Reality: The True Cost of Admission (and Why It Doesn't Matter)

Next：How to unblock Xnxx for free

【Randy Spears Archives】

Related Articles

Related Recommendations

Categories

Latest Articles

Popular Articles

Hot Recommendations

Featured Column

Quick Links

Quick Links