Set as Homepage - Add to Favorites

【1981 Archives】

Source：Pursuit Information Network Editor：Shopping Time：2025-06-25 22:40:04

In an era where most YouTubers chase growth at all costs981 Archives Outdoor Boys creator Luke Nichols is walking away at the height of his channel’s explosive rise.

In just the past 18 months, the channel has gained around 12 million subscribers. But instead of capitalizing on that momentum, Nichols is stepping back, citing the toll it's taking on his family.

"Because of people stealing my content and posting it on other platforms, my family and I have been viewed about 4 billion times, in addition to the 2.8 billion views on YouTube," Nichols says in his goodbye video. "The sheer volume of fans trying to contact me, trying to take pictures with me, or just trying to come up and talk to me in public, it can be a bit overwhelming at times."

You May Also Like

What makes Nichols’ decision so unusual is how sharply it runs against the current of influencer culture, where visibility and virality are everything. A study from the Interactive Advertising Bureau found that creator jobs have grown 7.5 times in four years, making the sector the fastest-growing driver of U.S. GDP, now valued at $4.9 trillion.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

However, for Nichols and his wife, the costs of that attention are becoming too high.

"My wife and I — we both have real concerns about what this will do to our family if I keep growing my YouTube channel at this pace," he explains. "And the time to stop is before this problem gets so out of hand that my family and I can’t live normal lives."

He won’t be uploading to the channel for a while, though he mentioned the possibility of "one big dump" of videos featuring unfinished projects if he finishes them. In the meantime, though, Nichols says it’s time for him to move on so he can help his kids achieve their dreams.

The fan response on social media has been overwhelming, filled with both support for his decision and sadness over his departure.

Rip outdoor boys

[image or embed]

— Adrian Campos (@friendadev.bsky.social) May 17, 2025 at 1:22 PM

Outdoor Boys is one of the goats on the platform for all time. There’s so much you can learn from the way that channel is run, the way the videos are made, and the way he approaches success. Big loss— there’s nobody else like him.

[image or embed]

— Any Austin (@anyaustin.bsky.social) May 17, 2025 at 9:56 AM

Topics YouTube Creators

Previous：Go Tell it in the Mountain State

Next：Downgrading Harvard

Related Articles
Related Recommendations
Categories
Latest Articles
Popular Articles
Hot Recommendations
Featured Column

Quick Links

Lime teams up with Citymapper to make finding eThe Kardashians step up to the plate and contribute to Hurricane Harvey relief effortsThese celebrity wax figures are ... really somethingTrump's White House nixes Obama effort to collect data on pay by gender and raceTesla released their diversity numbers and, well, what did you expect?LUMI lightBeloved author Terry Pratchett's dying wish to steamroll his hard drive fulfilledTeen saves horse trapped by Harvey's rising floodwaters with dad's helpAll Warner Bros. 2021 films will debut on HBO MaxYet another monolith has appeared on a beach in EnglandIf talking to your racist friends and family has been impossible, try this insteadCapsule with an asteroid sample returns to Earth six years laterJ.K. Rowling's latest Donald Trump burn is brutally effectiveWoman's nasty tweet about an engagement ring sparks a debate about whether size really mattersOnline testing is a biased mess, and senators are demanding answers5 tragedies throughout history that Obama really should've handled betterMelania Trump's new hat helpfully reminds us that she is FLOTUS'Immortals Fenyx Rising' is a love letter to Greek myths: Game reviewTeen saves horse trapped by Harvey's rising floodwaters with dad's helpAdorable dad stranded by Harvey tags along to daughter's grad school classes Unlikely Journeys If It Looks Like a Duck The Florida Man Can’t I Hate Pizzagate! Scream Time A Conflict of Interest Benefactors and Malefactors Rebel Without Applause Binge Me Baby, One More Time Myopia Rules Becoming Unbecoming The House of Markle The Searchers The Uses of Édouard Louis Waste Not, Want Not Presente at Carnival Social Cyborgs Spoiler Alert! Semper Bye What Happened in Vegas

2.5866s , 10129.0703125 kb

Copyright © 2025 Powered by 【1981 Archives】,Pursuit Information Network  

Sitemap

Top

Quick Links