Watching TV,treatment of severe personality disorders: resolution of aggression and recovery of eroticism especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?
At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.
According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.
Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."
Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.
Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.
Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."
Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Creators VidCon
Best external hard drive deal:WD 5TB Elements for $114.99
Leonard Baskin’s Etchings for “Titus Andronicus”
In Memory of Leon Russell, Watch “A Poem Is a Naked Person”
Read This Never
Best free ChatGPT courses
A Comics Adaptation of Sigizmund Krzhizhanovsky
Anthony Madrid on Jonathan Swift
Win Free Tickets to 92Y’s Celebration of Albert Murray
PlayerUnknown's Battlegrounds Mini
The Poetry of Urine
Apple MacBook Air deal: $899 at Best Buy
At the Venice Biennale
Paul the Octopus’s World Cup Prophesies
The Silent
Best laptop deal: Save $390.99 on the Lenovo IdeaPad 3i
His Frown (Or, We Don’t Know What He’s Thinking)
Paul the Octopus’s World Cup Prophesies
A Comics Adaptation of Sigizmund Krzhizhanovsky
Best free gift card deal: Get $10 Best Buy gift card with $100 Apple gift card
Imagining “Heart of Darkness” As a Building
Ken Price’s CandyStaff Picks: Weiner, Whit Stillman, Geoff Dyer, and MoreWhat Our Contributors Are Reading This SummerThomas Mann’s Brutal Review of His Older Brother’s NovelMark Zuckerberg has promised to make your Facebook and Instagram feeds even worse10 pets of athletes to follow on InstagramIs Instagram bringing back its Reels Play bonus for creators?Glen Baxter Week, Day Five: Porn Collections, YodelersStaff Picks: Brenda Shaughnessy, Bernadette Mayer, Rivka GalchenWordle today: The answer and hints for October 17George Plimpton on Muhammad Ali (The Poet)Title Fights: Who Gets to Name an Author’s Book?New York City's AI plan: These are the key takeawaysTrollope’s “Doctor Thorne”: Read It, Don’t Watch ItNYT's The Mini crossword answers for October 17Title Fights: Who Gets to Name an Author’s Book?George Plimpton on Muhammad Ali (The Poet)Staff Picks: Brenda Shaughnessy, Bernadette Mayer, Rivka GalchenPoem: “Paris by Moonlight,” by Mary RuefleNYT's The Mini crossword answers for October 17 What's new to streaming this week? (Nov. 7, 2024) Paolini vs. Zheng 2024 livestream: Watch WTA Finals for free Best free Python courses Did Google accidentally leak its new AI tool that browses the internet for you? Galatasaray vs. Tottenham Hotspur 2024 livestream: Watch Europa League for free Best fitness tracker: Save up to 40% on Fitbit trackers at Amazon Best movie deal: Get 50% off The Criterion Collection at Barnes and Noble How to unblock XVideos for free Best power station deal: Save 49% on Anker Solix C1000 NYT Connections hints and answers for November 7: Tips to solve 'Connections' #515. Elon Musk's $1 million election giveaway has provoked a second lawsuit Get the Roborock Q8 Max+ robot vacuum and mop at its lowest price ever Best AirPods deal: Save $10 on Apple AirPods 4 Best Apple charger deal: 36% off Apple MagSafe Charger Apps that use AI to streamline your home life Best Black Friday doorbuster gaming deal: Save 41% on LG UltraGear monitor How to unblock Pornhub for free Wordle today: The answer and hints for November 8 Today's Hurdle hints and answers for November 6 NYT Connections Sports Edition hints and answers for November 7: Tips to solve Connections #45.
3.0858s , 10196.2109375 kb
Copyright © 2025 Powered by 【treatment of severe personality disorders: resolution of aggression and recovery of eroticism】,Pursuit Information Network