What's in a name?Frauen ohne Unschuld Do the letters and sounds we assign to a thing reveal some deep truth about it, or perhaps exist as a comment on the society that named it? And who, once a new creation, phenomenon, or idea is introduced into our world, has the right to bestow upon it the taxonomic binding that will forever hold it in a tangled grip of association? If all objects have a Platonic Ideal, does there exist too a perfect combination of markings on a page which speak to a form's true self?
That is all to say: screw it, I'll be pronouncing Apple's newest phone "iPhone eX,"thank you very much.
SEE ALSO: It's the end of an era for this iconic iPhone featureStarting today, November 3, the iPhone X is available in Apple stores across the world. Eager fans, lining up in the cold and rain, will have the chance to drop either $1,000 or $1,149 on the model of their choice. But deciding between 64GB and 256GB won't be the only head-scratcher — perhaps the biggest question of all is what to call the damn thing.
Sure, Apple has told us that the phone is officially known as the iPhone X (pronounced "ten"), but i'm not buying it. In eschewing its past naming convention of good old fashioned numbers in favor of Roman numerals — and in doing so calling the phone "ten" — the Cupertino-based company is trying to have it both ways: implicitly saying this is a phone for the ages, but that it's also not too pretentious.
According to Apple, the iPhone X is both different than everything that came before it, thus deserving of a likewise distinct label, and also totally a value proposition (Tim Cook promises) meriting the folksy "ten."
That sentiment squares up nicely with the tech giant's official position that its latest smartphone represents the future. Don't look back to the iPhone 8, 7, or heaven forbid the 6, Apple cautions us, but rather look upon the X, ye mighty, and despair that you don't have one (yet).
Sure, the phone has some pretty cool features (no headphone jack!), but there's no way I'm calling it "ten." Doing so would represent buying into Apple's self-serving mythos — something I'm not quite ready to do.
Look, we get it. The X is new. It's shiny. It's going to change everything. The phone will both allow users to pretend they're a poop emoji and read their identical twin's text messages. But should it force us, against all better judgement, to bend to Tim Cook's nomenclature-shaping will?
Names are powerful things. In a world constantly in flux, they allow us to pin a thing down — and, in doing so, understand it even if only for the briefest of moments. What we choose to call the objects surrounding us ends up shaping how we view those things. This, in turn, has the power to change us. So let us, for once, decide to change in the way wewant.
And anyway, "ten" just sounds dumb.
Topics Apple iPhone
A Conflict of Interest
Los Angeles Through the Eyes of Eve Babitz
American Anomaly: The Tangier Island Accent
What Really Goes on at COP21? A Day
No Boots Without Leather
The Art of Losing: Rowan Ricardo Phillips on the NY Knicks
An Interview with “Splendidly Cranky” Utopian Curtis White
Seeing the Sixties and Seventies Through 2001 and Alien
Reimagining the Middle Class
Culture Is a Wonderful Fiction: Guy Davenport’s Journals
Upper-Crust Free TV
A Brief Tour of Drugs in Fiction
A Brief History of Christmas Trees as Political Lightning Rods
Our Contributors Pick Their Favorite Books of the Year
Sweet, Sweet Existentialism
Doormat, or, A Story of Charity Season
The Song Stuck in My Head: “Skylark”
Edgar Allan Poe’s Only Best
Ruthless Take Downs
Reading Flannery O’Connor in the Age of Islamophobia
These glamorous chickens are bringing back '80s chicYour hero Rihanna fell off a swan float to save her glass of wine'Fortnite' Season 5 is here with some big changesChrissy Teigen tried to bring a fake baby to a basketball gameThe new 'Fantastic Beasts' image hints at a huge part of Newt's pastPregnant woman with umbilical hernia shows off belly button trickMarvel's 'Black Widow' gets one step closer to reality with a new directorDragon egg candles let you live like Daenerys without the extreme perilStudents pull colorful yearbook prank using identical Hawaiian shirtsUber’s $3.5 billion deal with Saudi Arabia hasn’t gone down well with Saudi womenHey guys, it's apparently not okay to say 'hey guys' anymoreGrandma so confused by GIF that she heads directly to Verizon store for answersThe Blockbuster from 'Last Week Tonight' just closedCasper now offers customers 45NASA tech that protects spaceships can now save firefightersKid writes own wise proverbs for homework assignmentChrissy Teigen tried to bring a fake baby to a basketball gameJust some very sad English soccer players on the groundNow you can really freak people out with these ghostChrissy Teigen tried to bring a fake baby to a basketball game Game Science announces pricing for Black Myth: Wukong · TechNode BYD’s latest midsize SUV set to assuage range anxiety · TechNode Dimitrov vs. Sinner 2024 livestream: Watch French Open for free This is the fattest of the extremely fat bears OpenAI, Google DeepMind insiders have serious warnings about AI China’s SAIC says it has ‘fully cooperated’ with EU regulators · TechNode Wordle today: The answer and hints for June 5 Space travel’s surprising impact upon humanity This fat bear's before and after photos are stunning Huawei’s PC chipset contingency plan does not exist, Huawei staff say · TechNode West Indies vs. Uganda 2024 livestream: Watch T20 World Cup for free TikTok tests 60 How to leave a Google review Tencent profit grows 54% y Apple may release the Vision Pro in China this June · TechNode Paolini vs. Rybakina 2024 livestream: Watch French Open for free Biden is protecting the land where the fat bears thrive The Fat Bear Week winner is the champion we all needed Elon Musk responds to Jeff Bezos' Blue Origin defense with a petty tweet Best streaming deal: 50% off a year of Paramount+ with Showtime
1.2301s , 10127.6875 kb
Copyright © 2025 Powered by 【Frauen ohne Unschuld】,Pursuit Information Network