Even after 11 years of existence,Watch Sneaky Sex 23 Online Twitter is still trying to explain the basics of the product.
New ads, released Wednesday, show two scenarios of two different men joining the social network and struggling to understand what to do next. Comedian Romesh Ranganathan tries to calm them down and then walks through the steps of using Twitter.
SEE ALSO: Twitter's most popular tweets, accounts, and hashtags of 2017Twitter is also updating about.twitter.com by adding a "Let's Go" Twitter page that clearly outlines, with visuals, the steps to sign-up for Twitter and start following accounts.
Despite being over a decade old, it's not surprising that Twitter is still convincing people to sign up and helping them get through the process. Twitter has struggled to spur user growth pretty much since it began publicly trading in 2013. In fact, Twitter's user base has declined in some quarters and stayed stagnant in others.
But Twitter is hoping to ignite that user growth again as it commits to being a profitable company. It can't rely on the so-called "Trump bump." Of course, President Trump isn't the only one tweeting, as these ads show.
Let’s go explore together.
— Twitter (@Twitter) December 12, 2017
Finding the things you love has never been easier. pic.twitter.com/ys1jhK8XEB
These ads will run in the U.S., U.K., and Canada on digital properties including Sony, Pandora, and Amazon. They also will appear in paid search across social networks. In the U.K., they will run in cinema. They won't appear on television, unlike previous ads.
This series is the third major campaign under Chief Marketing Officer Leslie Berland, who was hired in January 2016 to serve as the company's first-ever CMO. The first series defined Twitter as "What's happening" and included outdoor ads. The second campaign titled #SeeEverySide featured ads spots on a heat wave, GOAT sport stars, and Chance the Rapper to show why people use the service.
With these ads, Twitter is elaborating on how.
"Today, we answer the question Howto use Twitter for those who haven’t yet taken the plunge," Berland wrote in a blog post Wednesday.
One of the reasons to abandon Twitter or not sign-up in the first place is the prevalence of neo-Nazis and other trolls on the platform. Twitter has been trying to fix that with new tools to curb abuse and an upcoming crackdown on user behavior, even monitoring outside the service.
Another reason is the burden of building a feed. Anecdotally, I heard that concern just this past week. A friend of mine who's an engineer at a New York City startup said he wanted to re-join Twitter (he has an abandoned account from high school) and added that the biggest barrier was not understanding who to follow and feeling that it would take awhile to create a good feed.
Don’t worry. It’s just Twitter.
— Twitter (@Twitter) December 12, 2017
Choose your interests. Find people to follow. That’s it. pic.twitter.com/xFLSOrhwYM
Still, the struggle of creating a quality feed doesn't end. I shared with my friend that I still stress over my feed since I follow more than 4,000 accounts. I use services like TweetDeck to make lists, but as he noted, not everyone is on Twitter all day like myself.
Twitter isn't speaking to me, or my fellow power users, in these ads. Rather, it's showing the average day internet user (the people who are on Facebook, perhaps) that signing up for Twitter can be easy and rewarding. Since shifting away from a purely chronological feed and adding features like the Explore tab, Twitter is trying to surface quality, personalized content more to new and old users.
As Berland wrote in the blog post, Twitter wants people to take the "plunge." It would prefer if they stuck around, too.
Topics Social Media X/Twitter Celebrities
At the DriveThe Words Are EverythingJava Jive by Sadie SteinThe Illustrations of Arthur RackhamAn Interview with Lynne TillmanThe Morning News Roundup for September 12, 2014Announcing Issue 210Robert Lowell’s “Epilogue”An Interview with Richard RodriguezThe Morning News Roundup for September 12, 2014The Morning News Roundup for September 5, 2014Letter from a Retreat by Amie BarrodaleHints for Hosts by Sadie SteinLorin Stein in Conversation with Donald Antrim and Ben LernerSadie Stein on Robert Frost’s Poem “Mending Wall”What It Means to Be a Line?Everybody Knows Me: An Interview with Walter Matthau by Aram SaroyanFabulous Prizes AwaitThe Morning News Roundup for September 25, 2014The Morning News Roundup for August 29, 2014 How to cut ties with fast fashion when you really, really love clothes 'Paper Mario: The Origami King' comes close to the originals After LGBTQ backlash, YouTube finally updates 'Restricted Mode' policy The unique thrill of vintage shopping on Instagram Tyra Banks' son has mastered the art of 'smizing' in his first Instagram pic Zuckerberg criticizes Trump response to coronavirus in Fauci Q&A 'Cursed' falls short of fantasy in a waterlogged Season 1: Review Trump praised himself for the Panama Canal and the internet cringed Delivery apps become essential for restaurants to survive during pandemic Pipeline problem? This tech company says 'No excuses' with a transparent diversity report How the internet helped two friends to confess their love for each other 7 women discovered they were dating the same guy via a Snapchat mishap. Whoops. Amazon rolls out little delivery robot to more cities 'Father Soldier Son' is well Watch Hulu's Freestyle Love Supreme doc, then check out the TV series Zoom just destroyed TikTok's download record Oh good, there's now a swimsuit with Donald Trump's face on it How to set up parental controls on Netflix, Amazon Prime Video, Hulu Tina Lawson—Beyoncé's mom—is confusing us all on Instagram 5 new Lyft features we are looking forward to
1.8394s , 8224.875 kb
Copyright © 2025 Powered by 【Watch Sneaky Sex 23 Online】,Pursuit Information Network