"We're trying to reach everyone in the United States,Six Swedish Girls at a Pump (High Test Girls" Josh Noval, the SVP of Olympic Sales at NBCUniversal, told Mashable.
The network's latest bid to draw in viewers to the 2024 Paris Olympics is Spotlight on Paris, a roughly one hour TikTok Live show debuting daily throughout the Games at 4:45pm ET.
SEE ALSO: Who will appear in the Olympics Opening Ceremony?Presented in partnership with Toyota and hosted by Savannah Sellers, the co-Anchor of NBC News' Morning News NOW, and TikTokkerand radio host Josh "Bru" Brubaker, the show goes live Saturday.
"Our entire distribution strategy, whether it's linear streaming or social, is to make sure that we're reaching every American that we possibly can and giving them content on platforms in a voice that they're accustomed to hearing from," said Noval. Spotlight on Parisis just one piece of that. It's also hitting all its bases by sending 27 creators, known as "The Paris Creators Collective" to capture content in partnership with Meta, Overtime, Snapchat, TikTok, and YouTube.
"In the last few years with the different games, [NBCUniversal] has focused on putting content out where young people already are. With [Spotlight on Paris], we want to bring the Olympic Games to them on [TikTok]," Sellers told Mashable.
Sellers says the episodes will be made with the idea that the show may be viewers' only engagement with the Olympics. "We want to make people feel like they're getting a slice of Paris, in addition to getting them to understand what's happening within the games and the events." Episodes will be filmed in front of a live audience of American fans and athletes' family members at Team USA house.
Past social partnerships, like a show run on X, weren't filmed on location but in NBC's studios in Stamford, Connecticut. Spotlight on Pariswill lean heavily into the experience of being on the ground in Paris with an emphasis on culture, nightlife, food, and fashion.
Brubaker said he was brought on to bridge the gap between traditional broadcasting and the people who use their phones as their main screens. It's both Brubaker and Sellers first time covering the Olympics, and they say they are very excited about the opportunity.
"It's the Olympics, so it's gonna be gold medal standard," said Brubaker.
Topics Olympics TikTok Sports
Circus and the City: New York, 1793–2010 by John Reed
Searching for Mick Jagger’s Muse in Clearwater, Florida
Pushing a Taxi Out of the Snow
Sixty Years of The Paris Review’s Design: A History
Wit, Wisdom, Financial Advice by Sadie Stein
Jean Debuffet’s Savage, Chaotic “Art Brut”
The Mr. Mantarian Subterfuge: A Story of Dog Boarding
The Invention of the Word “Serendipity”
Home to Darkness: An Interview with Playwright Tom Murphy by Belinda McKeon
Searching for Mick Jagger’s Muse in Clearwater, Florida
Introducing Our Summer Issue! by The Paris Review
The Nineteenth Century Obsession with Premature Burial
Writing Advice from S. J. Perelman
Feel the Revolutionary Energy in Early Soviet Photography
Watch: How a Book Is Made, 1947 by Sadie Stein
The Worst Thing for Writing Is Envy
John O’Hara’s “Pal Joey” at 75: Still an Exemplary Novella
Shakespeare’s First Folio Goes on a Wild Cross
Introducing the 1966 Tee by Sadie Stein
Remember the Oddity That Was “Closed on Account of Rabies”?
Artifact news app is shutting down, one year postWhat kind of laptop do I have?Classic Literature as Fortune Cookie Fortunes by JeanThere's a bad cough going around. We asked doctors what it is.Redux: The Name like a Net in His Hands by The Paris ReviewApple's Vision Pro demos will reportedly last 25 minutesA Continuous Musical Delight by Vijay SeshadriNYT's The Mini crossword answers for January 15NFL playoffs livestreams: Watch Cowboys vs. Packers without cableStaff Picks: Miners, Mauretania, and Melancholy by The Paris ReviewHow to watch the Duke vs. GT basketball without cable: Game time, streaming deals, and moreOpenAI removes military and warfare prohibitions from its policiesWatch the Summer 2021 Issue Launch by The Paris ReviewStrawberry Moon by Nina MacLaughlinOn Returning: Gerhard Richter, New York, and Birds by John VinclerPicture Books as Doors to Other Worlds by Elissa WashutaA Continuous Musical Delight by Vijay SeshadriAirbnb offers L.A. wildfire evacuees free emergency housingThe Covering Cherub: An Interview with Joshua Cohen by Martin RikerRedux: The Name like a Net in His Hands by The Paris Review The Morning News Roundup for June 11, 2014 Bloomsday Explained by Jonathan Goldman Ergatta rower review: Worth the high price tag? We tested to find out. Taxonomy by Sadie Stein Morning Roundup of July 17, 2014 The Morning News Roundup for June 18, 2014 Buy a joint tip for germ 'Blue Beetle' review: Superhero movies just got fun again “Mum and the Sothsegger” by Chantal McStay How to use a filter on TikTok Dyson's new affordable Supersonic isn't exactly cheap Stevie Nicks posts Instagram love for 'Daisy Jones and the Six' Congratulations to Charles Wright, Our Next Poet Laureate World Cup Recap for June 20, 2014 Blinded By the Light by Andy Battaglia Phantom Limb by Daniel Bosch Do massage guns really work? How to make a Linktree for your Instagram How to verify your Tinder profile Don’t Hold Back by Sadie Stein
1.8756s , 8202.453125 kb
Copyright © 2025 Powered by 【Six Swedish Girls at a Pump (High Test Girls】,Pursuit Information Network