【massage eroticism】

Before the Winter Olympics in 2010,massage eroticism curling pants were fairly nondescript. Curling, as the New York Timeslater wrote, was a "sport in which athletes traditionally wear black and draw little notice outside curling circles."

But the Norwegian men's team in Vancouver changed everything. Instead of basic black, they wore so-ugly-you'll-love-them argyle pants in red, indigo, and white -- the colors of the Norwegian flag.

SEE ALSO: That really oily guy from the Olympics is going to compete in the Winter Games VANCOUVER, BC - FEBRUARY 16: Haavard Vad Petersson (L) and Torger Nergaard of Norway sweep a path for the stone during the men's curling round robin game between Canada and Norway on day 5 of the Vancouver 2010 Winter Olympics at Vancouver Olympic Centre on February 16, 2010 in Vancouver, Canada. (Photo by Cameron Spencer/Getty Images) Credit: Cameron Spencer/Getty Images

Then, in 2014, they cemented their fashion icon status, sporting a wide variety of Norway-themed slacks as they competed in Sochi.

There were zigzags! Swirls! A literal flag print! A wildcard floral! The boys were back in (a different) town.

Credit: Damien Meyer/AFP/Getty Images

Although they didn't place in Sochi, the team's popularity has only soared from there. A Facebook group dedicated to its pants -- not the team, just the pants -- currently has over 480,000 followers.

And now, fans are eagerly awaiting the curlers' latest uniforms, which feature an explosive print called "Icicles" and are currently making all kinds of waves on the pre-Pyeongchang press circuit. And, as has been the case in years past, the team -- comprised of Christoffer Svae, Haavard Vad Petersson, Torger Nergaard and Thomas Ulsrud -- has matching jackets, too.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

They also have 11 other outfits prepared, which they'll unveil as they advance through the competition.

Credit: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images

To be fair, the curlers' uniforms are not the grandest apparel you'll see during the winter games. That honor probably goes to figure skating costumes -- the elegant and the garish alike.

And if you want "fashion" in the traditional sense, please watch literally anything otherthan the Olympics.

Credit: Adrian Dennis/AFP/Getty Images

But the Norway curlers dodeserve a lot of credit for employing fashion to coax more eyes onto their sport. Per TIME, sponsorship money from Loudmouth, the company that makes the pants, has also literally helped pay for their Olympic dreams.

And because they've become so famous for their apparel, other potential sponsors have sought them out as well. "They want to be associated with the brand we’ve made," one player told NBC News.

Not bad for some stretchy slacks, right?

Credit: Paul Gilham/Getty Images

You can watch these athletes and their pants go for the gold in Pyeongchang starting February 8. Here's hoping they get far enough for us to see this year's full line of prints.

---

Featured Video For You

---

Cycle ball is the weirdest sport you've probably never heard of

---

• Games
• Science
• Tech
• Social Good
• Digital Culture
• Entertainment
• Deals
• Life

• How I met my partner on X/Twitter
• Amazon Black Friday TV deals 2023: Fire TVs, cheap QLEDs, and more
• Tom Wolfe, Straight
• Inheriting a Legacy
• Then and Now: 5 Generations of GeForce Graphics Compared
• Cooking with Émile Zola by Valerie Stivers
• Writers’ Fridges: Leslie Jamison
• Mamma mia! Mario content hits 100 billion views on YouTube
• Swole Jeff Bezos joins Instagram to tease his new ROCKET FACTORY
• Samsung Black Friday TV deals 2023: $1,000 off 85

• Best keyboard deals: Save on Asus gaming keyboards at Amazon
• Apple is actively looking at AI search for Safari
• Best Hydro Flask deal: Save $10 on a 24
• AMD Radeon RX 550 + Intel Pentium G4560
• The best day to book your flight, according to Google
• iNaturalist app review: Learn about plants and animals easily
• Watch how an old Venus spacecraft tumbled before crashing to Earth
• Whale Vomit Episode 5: Startup Monarchy
• NYT Connections hints and answers for May 18: Tips to solve 'Connections' #707.
• Stablecoin bill advances in U.S. Senate as Trump critics call to end his crypto dealings

• Ms. Frizzle spotted at Science Marches across the globe
• On Trump indictment day, Twitter is good again
• Poetry Rx: You All Have Lied
• Announcing Our Spring Issue by The Paris Review
• Assassin's Creed Origins: How Heavy is It on Your CPU?
• 44 Black Friday headphone deals: AirPods Pro at record
• Nietzsche Wishes You an Ambivalent Mother’s Day by John Kaag and Skye C. Cleary
• Black Friday PlayStation deals 2023: Save on 'Star Wars Jedi: Survivor' and much more
• Use Your Gaming Laptop and Play On Battery Power? Is It Possible?
• 8 Best Bose Cyber Monday deals: QuietComfort Earbuds II and more

• Best GPU deal: Get the MSI RTX 5080 for $1,249.99 at Best Buy
• 8 Best Bose Cyber Monday deals: QuietComfort Earbuds II and more
• Black Friday drone deals 2023: DJI, Holy Stone, more
• Endless Summer Wells
• Google 'Ask for me:' AI that calls businesses on your behalf for pricing and availability
• Nietzsche Wishes You an Ambivalent Mother’s Day by John Kaag and Skye C. Cleary
• 'Succession' memes and Gaston's eggs: The 9 best tweets of the week
• Best Black Friday TV deals 2023
• SpaceX is so close to turning its rocket headquarters into an actual city
• Target's Black Friday sale is live — check out the deals here